Raised Good Rebirth: Our New Website Design

Life

They say it takes a village to raise a child. It sure does and I’d add – it takes a team to build a blog.

I tried to go it alone. But, I had no idea what I was doing. HTML is not intuitive. Choosing a colour scheme should be simple but it’s not. How do I resize images? How do I change my header font? My frustration grew daily.

All I wanted was to write. To share my passion for natural parenting, and start building a community. Raised Good is my virtual home and it was getting me down. It felt shabby. Cluttered. Half done. Not quite “me”. Trying to fix it seemed futile, and it was devouring the precious little free time I had to spend on my writing.

Then one day I came across an extraordinary travel website, Hecktic Travels. It was authentic, bold and unique. I scrolled to the footer. And I sprinted down the corridor to tell my husband when I saw the magic words “Website by Further Bound”.

I emailed Hannah at Further Bound and couldn’t believe my luck when she was both available and interested. My husband took one look at their work and said YES – this was it, we had to go for it, this was our team.

Many Skype calls, countless emails and a truckload of Asana tasks later here we are… with a shiny, new home for my web-baby. The love, care, dedication and hours that have perfected every last detail has blown me away.

So, what’s new at Raised Good? 

Raised Good Website Redesign

Before

Raised Good Website Redesign

After

Hannah is a Design Jedi, reading my mind and quietly creating a piece of art which captures the very essence of my soul, my mission and my family. The experience has been electrifying, confidence building and the fact it is drawing to a close is bittersweet – I will sorely miss working with Hannah.

BRANDING

The heart and soul of my website hinged on creating a logo which conveys simplicity as well as communicating the raw, instinctive and natural message Raised Good aims to deliver.

The Mama Bear is the perfect symbol. She is a strong and independent yet gentle and nurturing mother. She protects her cubs fiercely and follows her instincts. When Hannah first submitted her designs to me she described me as “a mama bear bravely traversing the world with your cub in tow.” It resonated so deeply. I knew this was the perfect brand mark to represent Raised Good.

The clean, sophisticated and minimalist typography carries through the website. It aims to reduce clutter for parents who are faced with daily messiness. While Raised Good is a parenting website it is also a place of solace for adults. A place to relax and unwind. To stay a while and take a break from the daily muddles of being a parent.

We worked hard on the colour scheme as well, ensuring every detail remained true to both my personal tastes, and our goal of creating an online haven for readers. Inspired by my love of the ocean and all things natural, it feels welcoming, clean, and dynamic.

IMAGERY 

On a late Fall afternoon, we met our gifted photographer, Jozi, at a stunning West Coast beach, Whytecliff Park. We had a blast snapping images for hours on the beach, overlooking the ocean and playing with our little guy. Our little man was a rockstar, constantly surprising us with how easily he goes with the flow. Jozi captured the unconditional love of our tight little family unit. And I was thrilled to get a few images of us nursing – it’s become a central part of our relationship making it priceless to have it documented so beautifully. Here are a few behind the scene images…

Photoshoot Whytecliff Park

Photoshoot Whytecliff Park

Photoshoot Whytecliff Park

NAVIGATION

Hannah has excelled in creating fresh, unique categories that again help simplify the daily chaos of parenting. The new categories will also allow Raised Good to evolve, and I’ll be adding sub-categories as my content continues to grow. Raised Good may focus on life with babies, but it’s also my baby, a fledgling brand that goes from strength to strength with every passing day. I hope you’ll bear with me as I find my wings.

The new categories are:

  • DAY: Covering everything from early potty training, babywearing, play and day tripping to connecting and developing secure attachments with our kids.
  • NIGHT: Here we’ll delve into parenting after dark – sleeping, co-sleeping, sleep training and sleep cycles just for a start.
  • FEED: This category will mostly be dedicated to breastfeeding, and what a huge topic it is – from the struggles of being a new mother and the health benefits of breastfeeding, to nursing in public or yet more controversial, nursing a toddler – we’ll cover it all.
  • TRAVEL: We’re addicted to travel. Global nomads, we now call a fourth country home. And having a child means he comes along – join us on our adventures as we share the world with our little guy.
  • HEALTH: I’m not an expert but I am a self-taught passionate hippie health nut as well as a trained veterinarian. I’d love to share what I’ve learnt along the way to help keep our family healthy. I’ll also share some of my favourite healthy recipes from time to time.
  • LIFE: This will be full of warmth, support and compassion. Let’s confide in each other about the curveballs life throws us. Like not being able to get pregnant. Or thinking our marriage will fall apart because we no longer have any… time. Us parents need a village too and here it is.

EBOOK BONUS AND EMAIL SIGN UP

I’ve been meaning to write a free mini eBook forever… Hannah gave me the final push I needed. And boy am I thrilled with it. Titled Parenting by Nature, it covers four of the most popular natural parenting topics: sleep, breastfeeding, early potty training and vaccines.

It’s been a labor of love written on my iPhone during nursing sessions and nap times. And of course, Hannah took my plain Word document and transformed it into a something that actually looks like a book.

Exclusively available to subscribers, if you haven’t already done so, sign up to my email newsletter at the bottom of this page and you’ll be directed to download your free copy.

Once you sign up I’ll smile, send you a virtual bear hug (he, he) and then send you my monthly newsletter, Love Letters, giving you personal insights into our family adventures and a round up of the month’s blog posts. I’ll only ever email you once a month and you can unsubscribe at any time.

behind-scenes-4

RESOURCES

When you get strange looks at the baby store for asking for a potty for a 4-week-old baby. Or when you’re not sure whether you should get a stretchy wrap or a structured carrier. And when you’re faced with a million choices and you have no idea what the best option is, my resources page is the perfect page to visit. It contains a detailed list of everything I use to make my parenting life easier, as well as a little info on each item.

GRATITUDE

Juggling a full time job, a toddler and all that daily life brings is more than enough to fill my time…let alone trying to create a website. My secret superpower is my selfless, inspiring and incredibly supportive husband. He is my rock and without his encouragement and blind faith in me none of this would be possible. Thank you, Mr. G!

MY HOPES FOR RAISED GOOD

I’m one of the happiest mothers I know. I don’t say that to show off or to brag. I say it because I want to spread the joy, the intense happiness and the unconditional love natural parenting can bring.

Of course parenting is hard. It’s the most difficult, relentless, never-get-a-break, 24/7 job you’ll ever have. We expect parenthood to be a drag. To be something to get through. To manage. But what if it didn’t have to be?

Western society expects a parenting approach centered on adult’s wants rather than children’s needs. But when we meet children’s needs they thrive. Babies cry less. Toddlers have fewer tantrums.

Practices like elimination communication, baby wearing and bed sharing deepen and foster the connection we create with our babies. And a rock solid connection lays the foundation for a close, strong and lasting parent-child bond. But you may be seen as odd for trying something different. That’s how I felt.

My hope is to provide a place for you to come for well-researched, scientifically-backed information so you can make the best decisions for your family. Parenting is an adventure that never ends. We’re all brave explorers forging our own paths forward.

There is simply no room for criticism or judgment on this journey, it will only weigh you down. Instead, let’s help each other as we navigate the unknown terrain and extend an offering of support in commune. That is what I hope Raised Good will serve as for you: a place of guidance and solace as you strive to parent YOUR way.

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COMMENTS
  • January 15, 2016

    Ah Tracy, I feel like we just birthed a baby together! Working with you on the new iteration of Raised Good has been such an incredible journey. You’ve been wonderful to work with, and so trusting and open to all the different ideas you’ve allowed us to realise for your brand. Watching you grow from here is going to be so much fun. Cheers to you!

    • January 17, 2016
      Tracy Gillett

      So do I Hannah! And I couldn’t have asked for a better “midwife” (ha ha). Thank you so much for all your and Lee’s hard work to bring this dream of a website into reality. I am excited to see where it leads too.

      • April 09, 2016
        Janice

        Well done on a beautiful web design and wonderful inspirational advice and for sharing heartfelt experiences. I have found it so helpful as I research “how we can help our children feel awesome”… The end result is still a dream away, but I hope to develop a program for parents to learn about natural parenting and natural health to help nurture our kids minds and souls. It’s special to be part of your community! All the best. – Janice – Western Australia

        • April 13, 2016
          Tracy Gillett

          Thank you Janice, so happy you love the site. And I’d love to hear more about your natural parenting program when you’re ready. Enjoy the sun and the beach in WA! Have to get out there one day. We’re in NZ at the moment and go to Melbourne next week to visit family – little man excited to see Nanna and Pop! Thanks again.

  • January 15, 2016
    Laura

    What a beautifully thought out & constructed website Trace! The categories are great, offering not just a snapshot of parenthood but taking it wider & further, bringing life & needs of a parent to light. I look forward to reading your ebook – where do I find this already being a subscriber? Bookmarking so I can refer back when my little man is born. Congratulations your new ‘baby’ is beautiful 🙂

    • January 17, 2016
      Tracy Gillett

      Thanks so much Laura – very kind words. I’ve just sent you a link to download the book. I’d love to hear your comments and hope it’s helpful.

  • January 17, 2016
    Henneke

    Wow, Tracy. Congratulations. Your new website looks amazing!

    Beautiful pictures of your family, too. Your website feels like a warm home.

    • January 17, 2016
      Tracy Gillett

      Thank you Henneke, it’s been a lot of fun creating it, ecstatic with the final result. Thanks for visiting – come back to our little “home” any time.

  • January 17, 2016

    Excellent website, I love the redesign. Great job and it is very very inviting.

    • January 19, 2016
      Tracy Gillett

      Thank you Tracy. Lovely to hear your comments. We’ve been working hard to make the site like a lovely home so happy to hear you find it inviting. Stop by any time 🙂

  • January 18, 2016
    Steve Gunn

    Seen this on Twitter. Totally amazing Thesis site.

    Well done!

    • January 19, 2016
      Tracy Gillett

      Thanks so much Steve, I’m thrilled with it. Further Bound are an amazing design team!

  • January 25, 2016

    I just clicked over to your site and knew instantly that Hannah and Lee had been all over it. As a fellow FB client, I totally am obsessed with H&L (hopefully they won’t read this!), and had a fantastic experience. I hope your new home online comes with lots of great new adventures moving forward!! All the best…

    • January 25, 2016
      Tracy Gillett

      Thanks Julie – aren’t FB the best!! I am currently learning all there is to know about how to run my site once I am given the keys and have been blown away at the level of detail H&L are giving. And I love your website – have visited it a bunch of times throughout this process. We lived in North London, in Belsize Park for five years (2003-2008), absolutely loved it. We’re originally from Australia and NZ. Now we’re in Canada…touring the Commonwealth eh! All the best and look forward to our virtual paths crossing again soon.

  • February 07, 2016

    So glad to have found you through FB! BEAUTIFUL site! You and I are a lot alike and I’m so glad to have found another blogging, adventurous Momma on the web. Well done!

    • February 07, 2016
      Tracy Gillett

      Thanks so much Janet and right back at you. Into The Last Frontier is inspirational to our little family and we’re excited to follow your adventures in Alaska. Happy we’ve connected 🙂

  • March 19, 2016
    Yvonne

    Hi
    Just an observation – I’m a mum of 3 and life is very different with 2 or 3 children compared to 1. I admire your passion and hope you continue with this amount of energy should you decide to have more children.
    Mine are now 7, 9 and 11 years old (I had all 3 in less than 3 and a half years) and as much as you try to do the right thing and stay positive it’s hard when you have been doing it for 11 years rather than 2 or 3! Juggling 3 young people’s needs and the interactions between them can be mind blowing sometimes and Im lucky enough to have been able to give up work to have the time to do it. I wish you lots of luck on your journey and look forward to seeing your family develop, but in the meantime I’d love to see more contributions from women with more than 1 child and children nearing the teen years who are managing to keep the dream alive for all us mums out there – especially ones with special needs that don’t fit the mould of ‘normal’ no matter how responsive a parent you are.
    Best wishes
    Yvonne

    • March 19, 2016
      Tracy Gillett

      Thank you for the compliments Yvonne – you’re right, this website is taking a lot of energy. I am one of four children myself so appreciate the differences more children bring. Having said that we started trying to conceive when I was 32 and didn’t fall pregnant for three years. It was a much longer journey for us than we’d hoped. And a tough one as all fertility struggles are. I always imagined having at least two children but sometimes life has other plans and we have to go with it. We may still have another but for now we are so grateful to be blessed with our little man. This site is so new and is a labour of love I write on my iPhone while nursing my son or late at night. For now, it is just me but I will consider having other writers in the future. Thanks again and I hope to see you again soon 🙂

  • March 20, 2016

    I love the design of your website! I was telling my husband that I want to use it as an example when redesigning my blog. It’s so clean and professional!

  • March 25, 2016
    Phoebe

    Your website has a wonderful mix of professional and down to earth feel about it = conveys a sense of trustworthy. Combined with your excellent writing, I feel like I struck a gold mine when I discovered it. Well done.

    • March 25, 2016
      Tracy Gillett

      Oh wow, thank you so much Phoebe – very kind of you to say and really appreciate it. Lovely to meet you and look forward to being in touch again.

  • November 13, 2016
    Dan

    Hi Tracy, Great work like the others said great redesign of the website keep the good work 🙂

    • November 13, 2016
      Tracy Gillett

      Thanks so much Dan – happy you like it!

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